Use a wide range of idea creation techniques (such as brainstorming, divergent & convergent thinking)
Elaborate, refine, analyze and evaluate their own ideas in order to improve and maximize creative efforts
Demonstrate originality and inventiveness in work and understand the real-world limits to adopting new ideas
View failure as an opportunity to learn; understand that creativity and innovation is a long-term, cyclical process of small successes and frequent mistakes
Act on creative ideas to make a tangible and useful contribution to the field in which the innovation will occur